IDK SITECORE

About me

Hi, I’m a Sitecore Solutions Architect with over 11 years of hands-on experience—from Sitecore 7.2 to XM Cloud. I write to demystify Sitecore for developers and share practical insights that help teams build faster, smarter, and with confidence.

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My Sitecore Journey

11+ Years of Enterprise Sitecore Delivery

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ATP World Tour
Version 7.2, 8.0
My first and most formative Sitecore projects. I built multilingual, geo-personalized components using Sitecore 8, laying the groundwork for my understanding of content architecture and personalization. Worked with MVC, Fortis, and Sitecore Analytics to deliver a global fan experience.
2014-2015
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1-800-Pack-Rat
Version 7.2
My first senior role—and the first time I really got to lead a team. I worked on integrating Sitecore with custom REST APIs and helped mentor junior developers along the way. It was a big step in growing both my technical and leadership skills.
2016-2017
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Acuity Brands
Version 8.0
During this project, I dove deep into Sitecore search customization using Coveo. I worked on building a smarter, more intuitive search experience—tuning relevance, wiring up custom filters, and integrating it tightly with Sitecore’s content structure. It was a crash course in advanced search and faceting.
2017
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Navigant Research
Version 9.0
My first Sitecore 9 project—and the first time I solo-led the backend development. I built out the content architecture, wired up dynamic components, and got hands-on with Sitecore Analytics to help the client better understand user behavior. It was a major level-up moment in my Sitecore journey.
2017-2018
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Pinnacle Agriculture
Version 8.2 with Commerce
This was my first Sitecore Commerce project, working with version 8.2. I helped integrate product catalogs into the CMS and built out commerce components that blended marketing content with transactional data. It gave me a real appreciation for the complexities of merging content and commerce in Sitecore.
2018
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VCA Animal Hospitals
Version 9.0 with Commerce
This Sitecore 9 Commerce project pushed me deep into the platform's transactional side. I built the custom payment processor, pricing logic, catalog structure, and inventory import pipeline. It was one of those projects where I got to touch nearly every layer of the commerce stack.
2019-2020
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Pet Supplies Plus
Version 9.3 with Commerce
A Sitecore Commerce 9.3 project where I owned the entire checkout experience. From cart handling to order submission, I built a custom checkout pipeline tailored to their business needs. It was a deep dive into the transactional flow of Sitecore Commerce.
2020
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Belden
Version 9.3 with Commerce
In this Sitecore Commerce 9.3 project, I integrated the product catalog with a custom Coveo-powered search. It was all about making complex product data easily searchable and user-friendly—balancing performance, relevance, and business logic in one tight integration.
2021
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BoK (Bank of Oklahoma)
Version 9.0
A short but impactful project where I jumped into a Sitecore 9.0 solution to help resolve critical bugs. It was all about quick problem-solving under pressure—digging into legacy code and stabilizing key features for a high-profile financial client.
2021
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Porsche Digital
Version 9.3, 10.0
Worked on a Sitecore 10.0 implementation supporting Porsche dealerships across the U.S. I helped set up the foundational architecture and components for their dealer websites—laying the groundwork for scalability, consistency, and performance across dozens of regional sites.
2022
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UWM (United Wholesale Mortgage)
Version 10.1
As the lead Sitecore architect, I’ve been deep in the weeds—from fixing critical legacy issues to building and maintaining custom pipelines, handling SSO integration, and managing Coveo indexing strategies. This role has been a full-spectrum exercise in Sitecore mastery and long-term platform stability.
2022-Present

Technologies
obviously
React
React Bricks
customer
customer

Made in React Bricks